Unites States, New Jersey, Paramus - 05/03/2022 — SmartSites, a leading digital marketing company, has recently released a new service offering: conversion rate optimization (CRO) through email marketing. After beta testing the services in 2021 and experiencing considerable success, the service was launched in early 2022.
SmartSites (www.smartsites.com), an online marketing agency based in New Jersey, has recently launched CRO and email marketing to complement its existing range of services. Before that, the agency was already offering services in web design, PPC and SEO with a high client satisfaction rate and actionable results derived from each marketing campaign.
Conversion rate optimization (CRO) is the practice of enhancing a website or marketing strategy to increase the number of leads generated. However, there can be different end goals within this purpose depending on each individual brand, whether the focus is on turning these leads into paying customers, encouraging repeat purchases or simply raising brand awareness as a first step.
Applying CRO to email marketing is an approach that makes sense as it maintains a direct line of communication with customers. This way, brands are better positioned to customize content towards customers’ behavior and preferences, carry out A/B marketing segmentation as well as implement automated flows for a seamless experience. Besides email, SmartSites also assists clients with SMS marketing and reaching out to customers through other popular messaging platforms, such as Facebook Messenger.
To kick things off, SmartSites started offering CRO services to a small and select group of clients in 2021. The results were astounding, with a number of case studies being available shortly. One client showed an increase of 10.46x return in CRO spending, resulting in a $250.2k increase in sales. Yet another experienced a 360% increase in leads and 480% increase in conversion rates. With an expected 900% ROI on CRO services, SmartSites was confident that launching this new service offering in 2022 is a step in the right direction.
According to Mike Melen, CEO and co-founder of SmartSites, "We are always striving to provide value-added services to our clients. When a client comes to us for one service, let’s say web design, we always encourage them to incorporate our other offerings into their marketing strategy. That’s because all aspects: SEO, PPC, CRO and web design – work hand in hand when it comes to helping businesses reach their goal. And in marketing, there’s no such thing as an end goal as the market is always changing and businesses along with it, or vice versa.”
Since their inception, SmartSites has been serving a diverse range of clientele across various industries to great success. The team specializes in all aspects of digital marketing and can formulate a strategy that best suits the unique needs of each business and industry, regardless of where they currently are in their online marketing journey. If you are looking to work with a trusted email marketing agency to implement an effective CRO strategy, please reach out to SmartSites at (201) 870-6000.
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