THESE WOMEN ARE MAKING POSITIVE CHANGES TO FASHION THROUGH THEIR ACTIVISM AND MAINSTREAM BRAND APPEAL

THESE WOMEN ARE MAKING POSITIVE CHANGES TO FASHION THROUGH THEIR ACTIVISM AND MAINSTREAM BRAND APPEAL

COCOA BEACH, FLORIDA - 05/10/2018 — Although fast, cheap fashion is still the norm in big box retail stores across America, the eco fashion movement is picking up momentum as brands are responding to the needs of the ever-growing eco-conscious consumer.As the eco movement trend grows, more and more fashion designers are going “green”.There are still very few “green” designers, but organic textiles and eco manufacturing is growing with the advent of consumers becoming more educated on the perils of fast fashion on the environment.

Koru Swimwear designer and founder, Julie Brockmeyer Stine, started the company in 2012 with the intent to not only bring environmentally conscious fashion to a mainstream consumer market, but actively participate in helping the environment through educating consumers and giving back.With a small budget, Julie, determined to work with the most sustainable materials and like-minded manufacturing companies, started a small line of swimwear.

Rosie Mueller, Julie’s business partner, came on board with the same passion for fashion and change towards sustainability in the industry.Together, they formed a team, determined to make a difference and develop new ideas to educate consumers, and to bring awareness to the masses as to how they can do their part to help.

From manufacturing, to packaging and shipping, Koru Swimwear works hard at being as sustainable as possible in every step of the process.From recycled paper hangtags to compostable and repurposed packaging, to recycled, reused, or biodegradable materials, Julie and Rosie feel it’s important to carry sustainability as much as possible throughout the entire process. “It’s important that you not only talk the talk but walk the walk.We’re always looking at all aspects of our business to find ways in which we only create the lightest footprint on our environment,” says Julie.Rosie added, “We have now expanded into accessories and apparel, and we are committed to being as transparent as possible to educated consumers who purchase our products.We want them to feel confident in knowing our brand is doing its part in helping to change the fashion industry in order to benefit the environment.”

Seventy-eight percent of Koru Swimwear’s fabric is comprised of 100% regenerated nylon, derived from items such as discarded commercial fishing nets pulled from our oceans, and carpet fluff bound for landfills.Discarded fishing nets are such a huge environmental problem around the world, creating havoc on marine wildlife and reefs.Koru Swimwear was one of only a few companies to first use this fabric.Julie loved the feel of this high-quality fabric and the fact that it used this technology to develop her swimwear using waste and turning it into luxury fabric.She also uses this swimwear fabric to design and develop some of her summer apparel.

Early on, Julie incorporated hemp fabrics in her apparel designs.She explains her decision to use hemp, “I love the fact that hemp is so versatile. Hemp fibers are so strong and the hemp plant itself does not require the use of pesticides or herbicides to grow, so it’s naturally organic.We use it in our hemp linen pants and some of our apparel. More companies and designers should consider using sustainable textile fabrics as they become more readily available, versatile, and affordable for their collections.”Rosie added, “We constantly research new earth-friendly textiles that will contribute to our brand’s integrity.We also consider the manufacturing process of “green” textiles to make sure that process is also in-line with our mission.”

With the fashion industry being the second highest polluter in the world only behind the oil industry, these women are working towards improving the environment by improving every detrimental aspect that fast fashion has on the environment. They hope to accomplish this by increasing the “slow fashion” movement through education, bringing mass appeal to sustainable designs, and always setting the bar as high as possible in utilizing the most sustainable practices and textiles.

ABOUT KORU SWIMWEAR Koru is the New Zealand Maori word for “spiral” and is symbolic for new life, hope, spiritual growth, purity, and peace.Koru Swimwear is inspired by the Kiwi lifestyle, best described as a relaxed attitude with a love for the environment and great outdoors. Founder and designer, Julie Stine, wanted to share her Kiwi heritage with others around the world by translating her designs into unique, functional and sustainable fashion.

Koru Swimwear is a member of 1% for the Planet and a partner with Healthy Seas.Healthy Seas is the initiative that pulls discarded commercial fishing nets from our oceans around the world.One percent of Koru Swimwear’s annual revenues give back to various environmental organizations through 1% for the Planet.Also, Koru Swimwear gives part of selected product revenue to Healthy Seas to help keep the initiative going.

FOR MORE INFORMATION, PLEASE VISIT: WWW.KORUSWIMWEAR.COM

Media Contacts:

Company Name: Koru Swimwear
Full Name: Julie Brockmeyer Stine
Phone: 4075386402
Email Address: Send Email
Website: www.koruswimwear.com