IRVING, TX - 08/07/2018 — With the growing trend of fresh and fast cuisine, fast-casual restaurants are taking the nation by storm. Lime Bar & Kitchen is relaunching as LimeXpress, with rebranding geared toward the fast-casual dining concept. The Las Colinas relaunch is set for Friday, August 17th, and the McKinney location will follow this Fall.
Las Colinas is growing rapidly with the opening of the multimillion-dollar Toyota Music Factory and the Water Street Complex. Toyota Music Factory is a world-class entertainment destination centrally located in Las Colinas. According to Pollstar Magazine, it is already the ninth most attended amphitheatre in the world. Water Street Complex, having taken ten years of planning, is a mixed-use development and is strategically located in Las Colinas Business Park, featuring almost 60,000 square feet of dining, retail and housing opportunities.
The Lime team is prepared to feed the growing Las Colinas population by implementing their fast-casual dining concept, LimeXpress, led by bar and restaurant veterans Manny Casas, Clay Muirhead, Tony Dao and their hospitality management team, Collective Mark. LimeXpress focuses on the sophisticated franchising opportunities of DFW and its rebranding gives the area what it needs.The fast-casual dining concept is key in catering to the business professionals, the busy youth and families of Las Colinas.
Casas says, “Lime brings its customers fresh ingredients, fast service and the fusion they’ve been looking for.”
Today’s on-the-go lifestyle allows fast-casual restaurants to effortlessly fit into people’s lives, while offering the fresh and healthy food people crave at the price they desire. In Las Colinas, lunch and delivery are of utmost popularity, so LimeXpress accommodates its customers by serving fast-casual, pan-Asian cuisine with the freshest and highest quality ingredients.
LimeXpress features authentic Asian fusion tapas and signature dishes, including Korean BBQ ribs and lobster pho. Innovative craft cocktails, along with deejays spinning mellow beats, make LimeXpress fit for any intimate corporate event or private party. The rebranding introduces a contemporary and trendy restaurant for anyone to grab a bite to eat before rushing off to their next responsibility. Any boss will be impressed if an employee picks up pho for the whole office at LimeXpress coming this August!
About LimeXpress Kitchen and Collective Mark Management Group:
Collective Mark Management Group is a Dallas-based management and investment group with over 50 years of combined nightlife and hospitality experience. Collective Mark is a consortium of hospitality and management services coupled with industry experts, all of who have significant operations, marketing and financial experience. Included in the portfolio are two Las Colinas staples, LimeXpress and one of 22 fast-casual poké locations throughout the metroplex.
Media Contacts:Company Name: TDC Agency