CHICAGO, IL - 08/01/2017 — higi, owner of the largest FDA-cleared, retail-based, self-screening network and consumer engagement platform in North America, announced today an innovative new partnership with the Washington Redskins. This partnership offers Redskins fans the opportunity to enter unique monthly health and fitness challenges through higi health stations and online platform which have been scientifically proven to help motivate hypertensive patients to reduce blood pressure and help participants reach desirable health outcomes.
As part of the multi-year partnership, higi will be highly involved in the Redskins’ Health and Wellness platform. Beginning this 2017 season with “Hail to Your Health” challenges, the program will feature exclusive prizes for participants like season tickets, dinner with a Redskins legend and VIP game day experiences. The shared objective for these health and fitness challenges is to help Redskins fans engage easily and effectively with their health to improve overall quality of life.
The “Hail to Your Health” program was developed on the principles proven in two recent research studies higi presented at the American Heart Association Scientific Sessions in 2015 and 2016, showing that participation in a challenge can help motivate hypertensive patients to reduce ambulatory blood pressure in a statistically significant way. The research demonstrated that gamification through higi’s national network of self-screening stations gave users an accessible, easy and fun way to integrate regular biometric readings and activity into their lifestyle routine. The habit of tracking biometric data during the challenge also helped keep participants engaged months after the challenge was concluded. The partnership with the Redskins will build on these scientifically proven methods to activate the team’s fan base and help people lower blood pressure and adopt overall healthier lifestyles.
“We know that gamification and enrolling in challenges help people achieve desired outcomes with respect to lifestyle and blood pressure,” said Khan Siddiqui, M.D., Chief Medical Officer of higi and principal investigator of the research. “Once you make something fun and engaging with social influence, you take the burden out of the equation and people participate enthusiastically with others while getting healthier. Football is the perfect place for this to flourish and help save lives.”
higi has nearly 11,000 self-screening health stations in the pharmacy area at leading food, drug and mass market retailers across the country. The health stations provide free biometric screenings (blood pressure, pulse, weight, body mass index) and integrate seamlessly with the higi mobile app and web assets. The higi platform also connects with more than 80 health devices, activity trackers and apps to provide an all-in-one personal health and wellness dashboard. More than 41 million people have used higi health stations, which have conducted 228 million biometric screenings, and 5.5 million people have signed up for the higi account that provides a data feed for personal health management.
“This partnership will play a large role in our initiatives to promote health and wellness among our fans,” Executive Vice President Terry Bateman said. “higi is highly accessible to our fan base and has the technology necessary to create a cutting-edge platform with the power to educate users through substantial data, which leads to behavior change and lifestyle improvement.”
ABOUT higi: higi is a technology company that is transforming the way communities take care of themselves. Founded in 2012, the company owns and operates the largest FDA-cleared self-screening health station network in the United States with nearly 11,000 stations located in food, drug and mass market retailers. higi also operates a robust online community platform that is linked to the higi health station network and over 80 health devices, activity trackers and apps. To date, more than 41 million people have used a higi health station to conduct over 228 million biometric screenings (blood pressure, pulse, weight, body mass index). Over 5.5 million people have signed up for a higi account which offers an all-in-one biometric and activity data feed for personal health management and information sharing with friends, family and trusted healthcare providers. For general information, visit www.higi.com; and for how to work with higi, visit www.business.higi.com.
ABOUT THE REDSKINS: Headquartered at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with nine others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, "Hail to the Redskins." The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedEx Field in Landover, MD.
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