United States - 07/17/2019 — By finding more sophisticated invalid traffic than any other tool on the market, Fraudit helps companies gain back valuable marketing dollars
Fraudit, the industries first ad fraud tool designed from the ground up to help companies gain massive refunds for fraudulent traffic, has launched today. It is also the first tool of its kind to have no upfront costs to the advertiser.
“It was time someone flipped the fraud industry on its head,” said Daniel Hellerman, chief executive officer, Fraudit. “Until today, marketers have been paying an extreme CPM fee for fraud monitoring from one of the big 5 ad fraud tools. The problem there is that by charging an upfront CPM fee, and not basing their pricing off of traffic avoided or blocked, they weren’t incentivized to ever cut down ad fraud at all. They were incentivized to have their customers run the most impressions in order to maximize their CPM fee of the customer's impressions. At Fraudit, we do a post-bid analysis and automate the refund process on behalf of our customers to ensure they are getting back every dollar. In some cases we’ve seen customers whose tools regularly report under 4% ad fraud are actually closer to 20-30%, that's a significant saving.”
Fraudit is a pioneer in the ad space. By not having any upfront costs or CPM fees they make it easy to include their solution in any tech stack. At the end of each month, marketers will receive a copy of their refund request that was sent to their DSP, as well as an inventory quality report they can use to avoid harmful sites or IPs in the future.
“We fully believe the only way to truly eliminate ad fraud is to hit them in the pocketbook,” said Hellerman. “Fraud is a cybersecurity issue that is not being taken seriously enough at the platform level. Large DSPs are making a huge percentage of their revenue on fraudulent traffic, and they aren’t incentivized enough to stop it. The only way to truly experience freedom from ad fraud is to stop paying for it, which is what makes a solution like Fraudit so effective. What we’ve seen to date is that most customers before using our platform were afraid to approach their DSP about fraud refunds. They were either scared they didn’t have enough data, or they were worried about the complexity of the process. We take all that away and keep detailed impression-level logs of every bit of ad fraud we find, to ensure our customers get the largest refund, with the least bit of hassle.”
Fraudit is a cybersecurity company that analyzes post-bid impression metrics to provide the largest possible refund to advertisers for invalid traffic. Fraudit automates the refund and fraud analysis process, allowing companies to focus on marketing, while Fraudit focuses on recovering the invalid ad spend. For more information, follow us at @Fraudit_Tech, or visit our site at https://Fraudit.tech/.
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