United States, Tennessee, Nashville-davidson - 04/01/2021 — New Website Launch Reflects a Mission to Change the Way Companies Use Intelligence
NASHVILLE, TN - Consensus Point, the leader in prediction market research, announced today that it has rebranded under the name Cipher and launched a new website and brand identity.
The move follows Consensus Point’s acquisition, in 2019, of Annapolis, Maryland based Cipher Systems, a market and competitive intelligence consultancy focused on delivering software and services solutions that help clients make smarter, faster decisions.
Moving forward, the combined company will operate under the Cipher brand. Since 1996, the Cipher brand has reflected the belief that companies that identify and monitor the early indicators and impact of disruption will gain competitive advantages and reveal opportunities at the expense of those that do not.
“We are proud to have created the only truly 360-degree market and competitive intelligence platform that can identify, predict, and monitor the market forces and competitor activities most likely to cause disruption,” said Brad Marsh, CEO, Cipher.
The new website (www.cipher-sys.com) aims to improve visitors’ access to information and technology platforms & services relating to market intelligence, competitive analysis, and predictive market research.
“For decades, Cipher has helped companies break down internal information silos and mobilize intelligence across their organization,” said Peter Grimm, President, Cipher. “Today, we are sharing this experience and expertise with all who visit our website.”
On the design level, the new logo symbolizes a company that is both innovative and forward looking. The bold font and tri-colored disk element represent the company’s multi-dimensional framework used to address market and competitive intelligence needs: “Here, Near and Next.”
“We are fortunate to have strong advocates within our customer base of intelligence, strategy, and insights leaders, and our team is passionate about leveraging technology to connect them to the data and foresight needed to make faster, more informed decisions about the future,” said Marsh.
To view Cipher’s rebranded website, access the company’s new learning center, and find out how to reduce uncertainty with a holistic approach to market and competitive intelligence, visit www.cipher-sys.com.
Cipher’s software and services are designed to evaluate potential disruptive threats and your company’s vulnerability to them. Scientifically grounded research methods are applied to dimensionalize the probability, impact, and magnitude of these disruptors. Once identified and sized, the company’s monitoring platform Knowledge360®, uses the latest artificial intelligence and machine learning technology to monitor your identified threats, industry trends, competitor activity and more.?
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