LAGUNA HILLS, CA - 06/27/2018 — Apriori Beauty, a boutique beauty brand headquartered in Orange County, California, introduced a groundbreaking new skincare treatment product made with the patented and patent-pending HydrO18™ Activated Water™ technology from JRX Biotechnology Inc. of Newport Beach, CA — Celloxylin® Moisture Extreme, Hydrating Mask.
“This disruptive innovation will change the way skincare and cosmetics are formulated,” says Apriori Beauty Co-Founder, Elizabeth Vervynck. “Hence our excitement for being the first company to bring a product to market with this technology,” adds Vervynck. It’s a little known fact that many skin and body care products are made up of a high percentage of water — anywhere from 60-80% of the formula — yet this “silent” ingredient is used to do little more than help mix the remaining ingredients together and determine the viscosity. And, even though water is so hydrating, it is incompatible with skin because our pores are constantly producing oil, and water and oil do not mix. So, the ingredient that makes up the majority of skincare products does little for our skin … until now!
When a product is formulated with the revolutionary HydrO18™ Activated Water™, instead of regular deionized water, clinical studies have shown it hydrates skin up to 41% more. “HydrO18™ Activated Water™ is water that has been treated with a patented process and blend of ingredients from nature to mimic the lipid profile of the skin,” says Chris Jordan, President of JRX Biotechnology Inc.
“We were able to change water from being incompatible with the skin to being bio-compatible. It’s still water — it looks like water and acts like water (it still mixes the other ingredients together) — and now it also hydrates the skin, feeds the skin with nutrients, and is a more sustainable water, making the formula it is used in eco-friendly and ultra-hydrating, backed by multiple clinical studies.” adds Jordan.
Apriori Beauty’s Celloxylin® Moisture Extreme, Hydrating Mask blends the benefits of JRX’s Activated Water™ with other key ingredients — including Hyaluronic acid, Shea butter, Coconut oil, Goji Berry, Jojoba, Green Tea and Resveratrol, to name a few — to bring ultimate hydration and moisture to the skin. Available online at aprioribeauty.com or via Apriori Beauty’s network of independent Consultants — Item #036, 1.7 fl oz | 50 g, $65 > http://bit.ly/2MtlhQ9
Apriori Beauty LLC was founded in 2008 with the mission to create beauty through innovative products, passionate people and personal success. Our products are created with all things good — innovation and botanicals, and nothing bad — no toxic, controversial or unnecessary ingredients. Ingredient safety has always been Apriority, that’s why each product is developed under the strict safety guidelines of the EU Cosmetics Directive — the legislative basis for the manufacture of cosmetic products in the European Union, and the basis for Apriori Beauty’s self-regulation here in the U.S., where guidelines are less stringent.
Media Contacts:Company Name: Apriori Beauty